I's, Me's vs. We and Us'

The I's, the me's paint a very different picture than the Us and the We's.  Most Americans are focused on the implementation of the Affordable Care Act, better known as Obama Care, or rather the failings of the systems put in place to allow people to access the benefits.  The roll out has been plagued with a failed website, people being unclear on what they have to do and worst of all hundreds of thousands of people being dropped by their insurance carriers.  This goes against the Presidents earlier statements that if you like your doctor and you like your insurance you CAN KEEP IT.

So the President has all these issues and the public is not happy.  So what does a politician do when what he has done is making the voters mad?? Well glad you asked, he spreads out the blame.  When everything is wonderful and the world is full of unicorns, hearts and rainbows  you will hear I, I, and more I's - oh and don't forget the me's.  When all the rainbows have turned to storm clouds, the hearts have burst and the unicorns have run for the hills then you will hear a lot of Us, We and even they.

When it is good then they want to make sure you know it was because of them.  When it is bad they want to spread that out as much as possible so they aren't the only one to blame.

For example when the United States Seal Team 6 killed Osama  Bin Laden President Obama gave a speech from the White House and there were tons of I's and Me's in his speech. Check out the link below.  The whole set up of this speech is vastly different than the one about the Affordable Care Act issues and numbers.

 http://www.youtube.com/watch?v=3V0ISgosTlQ

The speech on healthcare was given in the press briefing room and the President used a lot of We's, Us, the President even through the poor building of the White House under bus, the President kept saying "the White House" this and the "White House" that, it's a building for goodness sake.

http://www.washingtonpost.com/politics/transcript-president-obamas-nov-14-statement-on-health-care/2013/11/14/6233e352-4d48-11e3-ac54-aa84301ced81_story.html

 Part of the spin of the media and the spin of the politicians is the language they use, when it's good the "I" had everything do with that success. When it is bad "we" or "they" are to blame.